The Energy cost of Knowledge & Experience 

Get out your SUV. Fill it with books. Good books. No bad books. Science books. Novels. Art books. Everything. No outdated nonfiction. No boring novels. Up to the minute science. Harry Potter. Good stuff. Powerful information. Great ideas.

Now: how much energy does it take to drive your book-filled-SUV 1 km down the road?

How many minds across the globe could that same book content reach if the same energy was used to “drive” that content across cyberspace?